Privacy policy

Privacy Policy

Last updated: March 21, 2025

This Privacy Policy describes how Aureline (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from aureline-paris.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” means any user of the Services, including customers and website visitors.

Data Controller

For the purposes of applicable data protection laws, the data controller is:

MPY Commerce Limited
Office 3906, 39th Floor
99 Queen’s Road Central
Hong Kong
Email: hello@aureline-paris.com

How We Collect and Use Personal Information

We collect personal information to provide and improve our Services, process orders, communicate with you, comply with legal obligations, enforce our Terms of Service, and protect our business.

Information We Collect Directly from You

• Contact details (name, email, phone number, address)

• Order and payment information

• Account information

• Customer support communications

Information Collected Automatically

We automatically collect usage data through cookies and similar technologies, including IP address, device and browser information, and interaction data.

Information from Third Parties

We receive information from:

• Shopify, which powers our store

• Payment processors

• Fulfillment and shipping partners

• Advertising and analytics partners

How We Use Your Personal Information

Providing Services

To process payments, fulfill orders, manage accounts, provide customer support, and arrange shipping and returns.

Marketing & Advertising

We may send marketing communications and display advertising.
Where required by applicable law (including GDPR), we rely on your consent, which you may withdraw at any time.

Security & Fraud Prevention

To protect accounts, prevent fraud, and secure our Services.

Cookies & Tracking Technologies

We use cookies to operate and improve our Site, analyze usage, and support advertising.

Where required by law, we obtain your consent before placing non-essential cookies. You can manage cookie preferences through our cookie banner or browser settings.

We recognize Global Privacy Control (GPC) signals and treat them as a valid opt-out of sale or sharing of personal data for the associated device or browser.

How We Share Personal Information

We may share personal information with:

• Service providers (payment, fulfillment, IT, analytics)

• Marketing and advertising partners

• Affiliates

• Authorities when legally required

We do not use sensitive personal information to infer characteristics about you.

International Transfers

Your information may be transferred outside your country.
For transfers outside Europe, we rely on Standard Contractual Clauses or equivalent lawful mechanisms.

Your Rights

Depending on your location, you may have rights to:

• access

• delete

• correct

• port

• opt out of sale/share or targeted advertising

• withdraw consent

You may exercise these rights by contacting us at hello@aureline-paris.com.

Data Retention & Security

We retain personal data only as long as necessary.
No system is perfectly secure, but we implement appropriate safeguards.

Children’s Data

Our Services are not intended for children under 16, and we do not knowingly collect their data.

Contact

Questions or requests regarding privacy may be sent to:
hello@aureline-paris.com